One of the stock market’s greatest success stories of the past decade is Shopify (NYSE:SHOP).
The company was founded by three college buddies who were trying to create an online snowboarding business. But they quickly realized that the tools they had built to create that website were highly scalable and very valuable in helping other people to create their own online stores.
So, after building that initial snowboarding website, the Shopify founders pivoted the business to provide e-commerce solutions to other small retailers.
The business grew. And grew and grew and grew. Until now, Shopify is the technology backbone of e-commerce operations for millions of retailers.
Early investors scored life-changing returns with this stock.
Shopify went public at $17 per share in May of 2015. In May of 2021, Shopify is trading hands at $1,100.
That’s 65X returns in six years.
If only we could find the next Shopify…
Guess what? We may have done just that.
Today, we will tell you about a freshly public e-commerce technology company that we believe has an opportunity to be the next Shopify as it tries to redefine online shopping to be more social and sustainable over the next few years. If management executes, this off-the-radar stock could soar over the next six years like Shopify stock has soared over the past six years.
The Social Commerce Platform of the Future
What made Shopify work?
The company created a platform and set of tools that enabled sellers to sell their products online better than anywhere else. These tools attracted tons of sellers to the Shopify platform, which naturally led to the creation of a ton of Shopify stores and a bunch of consumers buying stuff from those stores. All of that supply and demand coupled to spark an enormous surge in Shopify’s revenues… and an enormous breakout in Shopify stock.
This “blueprint” for success is why we are so excited about a freshly public social commerce technology company by the name of Poshmark (NASDAQ:POSH).
Poshmark operates an online social commerce platform that looks like Facebook (NASDAQ:FB) meets eBay (NASDAQ:EBAY). It’s basically a digital marketplace where anyone can sell anything, anyone can buy anything, and everyone can engage and interact with each other and products through comments, likes, shares, posts, stories, etc.
The company went public back in mid-January at a $42 price tag, for an equivalent valuation of $3.1 billion. Wall Street fell in love instantly. The stock surged 150% on its first day of trading to over $100. Then, amid the growth sector meltdown of the past few months, Wall Street fell out of love – and Poshmark stock has dropped back to its IPO price.
It’s time to think about buying the dip.
Why? Because, in the big picture, Poshmark is creating the future of shopping.
Here’s the thing. Most of us love to be social. But online shopping – for all of its wonderful price, convenience, and access benefits – is not social. It’s isolated.
Poshmark is capitalizing on this shortcoming of e-commerce, by merging “social” with “shopping.”
This is a big deal because, if you recall the Shopify story, it caters to sellers.
By merging social with shopping, Poshmark is creating a platform with a ton of highly-engaged potential buyers. Poshmark has 32 million users who spend almost 30 minutes per day on the platform. Compare that to Amazon, where average time per visit is seven minutes…
Now, some of you might be saying: “Well, e-commerce is meant to be quick. Get in. Get out. Why is spending 30 minutes a day on a shopping site a good thing?”
Because engagement is value. The more engaged a potential buyer is, the more likely he or she is to discover a new product he or she wouldn’t have otherwise discovered, and – more importantly – the more likely he or she is to buy that new product.
Engagement is value.
Let’s look at this from a seller’s perspective…
As a seller, you could either: A) sell on Amazon/Shopify, where everything is transactional and you have to rely on marketing dollars, SEO gimmicks, and product reviews to drive sales, or B) sell on Poshmark, where everything is so much more than transactional, and you can rely on creating communities, engaging with users, and being social to drive sales and drum up consumer loyalty.
The choice is fairly obvious: You’re going to sell on Poshmark. It gives you a better chance at long-term success than Amazon/Shopify.
To that extent, Poshmark is following the Shopify blueprint for success.
Build a platform and set of tools that help sellers sell their stuff online better than anywhere else. Have those sellers flood your platform with a bunch of inventory. Let that inventory attract a ton of demand. And then, let that demand attract more sellers, creating a virtuous growth cycle.
Shopify leveraged this virtuous growth cycle to create a $140 billion e-commerce technology empire.
Poshmark could do the same… and it’s only worth $3 billion today.
So, if you missed out on Shopify, don’t worry. Maybe it’s time to take a bet on the next Shopify with Poshmark stock.
On the date of publication, Luke Lango did not have (either directly or indirectly) any positions in the securities mentioned in this article.
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