Early Adopters: 3 Retailers Already Harnessing Generative AI

Stock Market

Retail stocks are poised for transformation as artificial intelligence (AI) redefines shopping. AI is at the forefront of innovation in the retail sphere, elevating the consumer experience by personalizing marketing. For investors, this spells opportunity.

Integrating AI in retail, from optimizing prices to automating inventory management, is a seismic shift that will likely reshape the industry’s future. Early adopters in the retail sphere are poised to reap the rewards, adding new layers to their growth stories.

According to a report from MarketDigits, the global AI in retail market will skyrocket from $7.3 billion in 2023 to an expected $51.5 billion by 2030. Hence, this burgeoning field presents a wealth of opportunity, making it a cornerstone for growth-focused portfolios. Here are three companies on the forefront of retail innovation.

Amazon (AMZN)

Closeup of the Amazon logo at Amazon campus in Palo Alto, California. The Palo Alto location hosts A9 Search, Amazon Web Services, and Amazon Game Studios teams. AMZN stock

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Amazon’s (NASDAQ:AMZN) foray into generative AI marks a major pivot poised to redefine ecommerce innovation. By integrating cutting-edge AI across its vast ecommerce platform and Amazon Web Services (AWS), Amazon is taking things up a notch. The launch of Amazon Bedrock heralds a new era for developers as the platform streamlines and enriches the diverse capabilities of foundational models from top AI players.

Furthermore, incorporating Amazon Titan Embeddings and Meta’s Llama 2 models into Bedrock offers a palette of choices for users. Amazon CodeWhisperer’s AI-powered code suggestions offer improved efficiency for coders as it provides an internal codebase to amplify developer productivity. Additionally, a new large language model now gives a more human-like cadence to Alexa, responding in an intuitive conversational style.

All of these ways that Amazon is layering AI into its operations adds another feather to its proverbial cap. These new implementations of AI technology are expected to produce a more customer-friendly environment. That should hopefully translate to additional sales, making AMZN one of the most innovative retail stocks available right now.

Walmart (WMT)

An image of a large tan Walmart store front on a bright clear day with empty handicap parking spaces, trees, bushes, and blue poles in front and a large white "Walmart" sign and logo with six yellow lines forming a circle above the entrance.

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Walmart’s (NYSE:WMT) success story continues to impress as it adds new dimensions to its business with a smart blend of ecommerce, international market penetration and a growing advertising revenue stream. The retail behemoth’s investment in AI is a masterstroke, set to reap dividends across its global operations. As Walmart weaves AI into the fabric of its customer experience, it’s creating an interactive shopping environment marked by features such as voice shopping and text-to-shop.

Furthermore, the company is enhancing its digital platforms with AI-driven search functions that effectively interpret the context of customer inquiries and deliver personalized shopping experiences. This innovative new approach allows customers to accomplish complex shopping goals effortlessly. Providing easier ways for customers to buy more products is a key goal of retail stocks right now, and Walmart is succeeding at that through the use of this tool.

Additionally, the company’s AI transformation extends to its backend processes as WMT looks to create a more responsive supply chain. Walmart is also inviting its workforce to pitch AI solutions, fostering a culture of innovation and employee satisfaction. These approaches position Walmart as a beacon of retail’s AI-driven future, making its retail stock a rewarding prospect for the long haul.

Alibaba (BABA)

Computer and smartphone with Alibaba (BABA) logo

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Alibaba’s (NYSE:BABA) vast ecosystem is a marvel of synergy. It effectively leverages payment platforms, logistics and cloud capabilities to form an ecommerce titan. With its investments in generative AI, Alibaba is not just elevating its platform but redefining the tech sphere. Integrating AI into its services promises a user experience like none other and a major surge in growth, positioning Alibaba as a leader in innovation.

The strategic deployment of generative AI across Alibaba’s suite significantly enhances user interactions and operational fluidity. With its large language model, Tongyi Qianwen, Alibaba is pioneering content creation and productivity. From corporate communications on DingTalk to personalized experiences with the Tmall Genie voice assistant, Tongyi Qianwen is a game changer.

Additionally, Alibaba Cloud extends this AI prowess to its clients, offering industry-specific AI model development. Alibaba’s continued development of services and products that utilize generative AI highlights its clear commitment to maintaining its competitive edge. BABA is consistently on the list of retail stocks to watch, and with its increased investment in AI technology, investors will benefit by keeping it on their radar.

On the date of publication, Muslim Farooque did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Muslim Farooque is a keen investor and an optimist at heart. A life-long gamer and tech enthusiast, he has a particular affinity for analyzing technology stocks. Muslim holds a bachelor’s of science degree in applied accounting from Oxford Brookes University.

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